The Institute for Public Policy Research (IPPR), which is located in London, has published a report on "Wellbeing, choice and sustainability: What should economic policy target in a new era economy?" The author of this report, Amna Silim, states that believing in 'a new era economy should not be focused entirely on material progress – whether it is measured by GDP or by other means. It should prioritise worthwhile lives: wellbeing, choice and sustainability. GDP growth is not a sufficient target for a 21st century progressive economy.’

The report is an opinion piece on economic policy targets, and builds on the work of Richard Layard of the LSE (who believes policy should be focused on happiness), Tim Jackson and the New Economics Foundation (who believe zero or even negative growth is necessary to reach environmental sustainability) and Neal Lawson and the Labour Group Compass (who advocate for equality to be the central national policy goal).